Don’t take our word for it. Run the numbers yourself.
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We're a new agency. We haven't earned the right to show you case studies yet. Instead, we'll show you the data, the tools, and the framework we use. Then you can decide if we know what we're talking about.
Where you’re losing revenue without knowing it
How much are unanswered calls costing your business?
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27–40% of inbound HVAC calls go unanswered. At $350–$650 per service ticket, that's $200K–$500K in recoverable annual revenue for a typical $3M–$5M operation. Most owners don't know this is happening because they never see the calls that didn't get through.
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If Angi is your primary lead source, you're paying $1,400 per booked customer for shared leads that go to 3–8 competitors simultaneously. Moving that spend to owned channels (LSA, organic, direct) drops your cost per booked job to $300–$350.
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44% of salespeople quit after one follow-up. 80% of sales require five. If your comfort advisors are closing at 25% instead of 50%, you're leaving 2x revenue on the table from leads you already paid for.
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You're spending $8K–$25K/month on marketing and guessing which channels work. Without closed-loop attribution from ad click to booked job, every budget decision is a coin flip.
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Maintenance agreements generate 40% gross margins with a 2:1 pull-through ratio — every $1 in maintenance creates $2 in follow-on work. Companies below 10% maintenance revenue are flying blind on cash flow.
Why DFW and why now
The northern corridor replacement cycle is here.
Homes built 2005–2015 in Frisco, Allen, McKinney, Plano, and Flower Mound are 10–20 years old. Their HVAC systems are approaching first major replacement — $8K–$17K per system. The companies that geo-target these neighborhoods now will capture the highest-ticket residential work in the metro.
PE competitors are outspending you 5–10x on ads.
Berkeys, Baker Brothers, and One Hour are all PE-backed and aggressively buying market share. Independent operators need smarter marketing, not bigger budgets.
71,788 new residential permits were authorized in DFW in 2024.
Communities like Celina, Princeton, Prosper, and Anna are growing 30–100%+ year over year. New construction creates service demand within 2–3 years.
The bilingual gap.
Dallas is 42.6% Hispanic. Virtually zero mid-size HVAC companies market in Spanish — no Spanish Google Ads, no Spanish landing pages, no bilingual phone intake. This is the single largest untapped opportunity in the market.
Here's exactly what we look at, and what you'll walk away with.
In 20 minutes, we'll pull your actual data and answer three questions most HVAC owners can't:
What's your cost per booked job, not cost per lead, across every marketing channel?
What percentage of your inbound calls are actually getting answered and booked?
How much recurring revenue are you generating from maintenance agreements?
You'll leave the call with a clear picture of where revenue is leaking and what to fix first — whether you hire us or not.