We hear this on almost every call. Here's the honest answer: most agencies that serve HVAC companies don't understand HVAC companies. They don't know what a shoulder season is. They can't tell you the difference between a service call and a replacement lead. They send you a report full of impressions and call it a win.

We built this practice specifically for the $2M–$7M independent HVAC operator in DFW. We report on cost per booked job, not cost per click. We're month-to-month because we'd rather earn your business than trap you in one. And everything we build — ad accounts, call tracking, customer data — lives under your name. If you fire us tomorrow, you keep it all.

Cost per lead tells you what you paid to make someone's phone ring. Cost per booked job tells you what you paid to get a job on the schedule. The gap between those two numbers is where most HVAC marketing budgets go to die. If you're paying $80 per lead but only 35% of your answered calls get booked and your close rate is 40%, your actual cost per booked job is closer to $570. That's the number that matters, and it's the number most agencies never calculate.

Yes. Every tool we set up — Google Ads, Google LSA, CallRail, Google Analytics, your Looker Studio dashboard — goes under your Google account with us added as admin. Not the other way around. If you ever leave, you revoke our access and keep everything. We've heard too many stories about agencies holding websites and ad accounts hostage after the relationship ends. We built our entire setup process to make that impossible.

You'll see data within the first two weeks — the attribution dashboard starts showing which channels are generating calls and at what cost as soon as call tracking is live. Most clients have a clear picture of their cost per booked job by channel within 60 days. Actual revenue impact depends on where you're starting: if you're missing 30% of calls and have zero follow-up on unsold estimates, the improvement is fast because we're recovering revenue you're already losing. SEO and content are slower — expect 3–6 months before organic search moves meaningfully.

Are you tracking which ads produce booked jobs, or just which ones produce clicks? Most HVAC companies we audit are spending $5K–$15K a month on Google Ads without conversion tracking that connects to actual revenue. That means every budget decision is a guess. We don't replace your Google Ads — we connect them to your phone system and your booking data so you can see what's actually working. Sometimes that means spending more on what's performing and killing what isn't. Sometimes it means reallocating budget to LSA, where leads cost half as much.

ServiceTitan is a great platform. If you're on it, you're ahead of most operators in your revenue range. What ServiceTitan doesn't do well is marketing attribution — their Marketing Pro feature relies on your CSRs correctly tagging every call, and industry data shows that tagging is wrong 30–50% of the time. We layer CallRail on top of whatever FSM you're running to get source-level attribution that doesn't depend on human data entry. We work with ServiceTitan, Housecall Pro, and Jobber shops.

Not right now. We focus exclusively on DFW because local knowledge is what separates useful marketing from generic marketing. We know the Collin County permit data, the replacement cycle timing in Frisco and Allen, which corridors the PE-backed operators are targeting, and what the bilingual opportunity looks like in Irving and Grand Prairie. A national agency can't give you that. If you're outside DFW but what we're describing sounds like what you need, we're happy to talk — but we'll be upfront about whether we can actually help.

That's actually most of our target clients. The typical $3M–$5M HVAC company in DFW is spending 3–5% of revenue on marketing — which works out to $7,500–$20,000 a month — but they have no idea which half is working. We don't require you to spend more. The first thing we usually do is help you spend better by finding the channels that book jobs and cutting the ones that don't. The revenue audit will show you exactly where your money is going and what it's producing.

Because at a bigger firm, you're not getting the team they showed you in the pitch. You're getting a junior account manager who's juggling 20 clients and following a templated playbook. We have five client slots. When you call us, you talk to the people doing the work. The tradeoff is real: we're not going to film a TV commercial or manage a $50K/month ad budget across six platforms. But if you want someone who knows your business by name, reports on numbers that matter, and picks up the phone — that's exactly what a focused, two-person practice delivers.