The Briefing
What's actually working for HVAC marketing across DFW — and what's quietly costing you money.
What Your Cost Per Booked Job Is Really Telling You
Most HVAC owners can tell you their lead cost. Almost none can tell you their cost per booked job. The gap between those two numbers is where marketing budgets disappear.
Your Lead Count Is Lying To You
You're spending thousands on marketing every month. Your agency reports leads. The number they skip: how many of those leads turned into booked jobs. That gap is costing you real money.
What Missed Calls Are Costing DFW HVAC Companies
Between 27 and 40% of inbound HVAC calls go unanswered — and 78% of homeowners hire the first contractor who picks up. For a DFW shop doing $3M–$5M a year, that gap represents $200K–$500K in recoverable revenue. The leak isn't in your marketing spend. It's in the intake.